Expansion of #foodtruck business in Atlanta is a great idea, and it will have far more benefits than downfalls. For a long time now, food truck vendors have been restricted to operating only in specific areas outlined in the city's vending ordinance. Some of the public spaces allowing food trucks include Downtown’s government center, Atlanta City Hall, and the Georgia state capital. Atlanta City Council passed a resolution in 2020 that they would start exploring the concept of designating additional public areas for regular operation of vending trucks, and this was a positive move.
The council's resolution cited “the unique potential to create new employment opportunities, small business growth and favorable conditions for culinary entrepreneurs in the City of Atlanta." It made provisions for a food truck village that would be allowed to move to various established locations throughout the year. This is such an exciting prospect! The struggling food truck vendors can have an opportunity to revive their businesses. Food truck owners and operators need to have the ability to receive expanded licenses and public vending right-of-way options within the city.
One limitation of previously existing rules is that food truck vendors were denied the freedom to explore different locations because they were restricted to designated areas. But with the new resolutions, exploring new markets will be less of an issue since the vendors will not have to pick one perfect location and remain there for the rest of the time. The businesses on wheels will have an opportunity to explore new markets because traveling to many different places will be permitted, as long as they adhere to regulations. The vendors will have a chance to test as many locations as they want, which will result in them eventually increasing their customer base. If they have low sales in one area, no problem... the vendor will have the option to find a better location.
With time, more of the streets which did not show life have continued to experience an increase in people and activities. Food trucks are a boon to our local economy, and they will continue to provide opportunities for restaurant workers to expand their clientele. Vendor territories being expanded will support the city's economic recovery. Food vendors have struggled because of the limitations associated with operating only in the designated areas, which is unreasonable. Now that they will be given a wider area of operation, vendors finally have the opportunity to look for new markets where they can sell without as much competition. Expansion of food truck operation areas also stimulates positive cultural activity, because our food trucks are a big draw for tourists.